Creating the Next Generation of Elite Fitness Leaders
A Conversation with Milad Emadi
On this episode of A Mo’ment with Mo, I had the privilege of sitting down with one of Canada’s most respected fitness leaders, Milad Emadi.
Milad is the Director of Performance Coaching at MOVATI Athletic and brings more than 20 years of industry leadership to his work. Widely recognized as one of Canada’s top fitness professionals, Milad now focuses on developing high-performing coaches and leaders, raising service and performance standards, and shaping the next generation of elite fitness professionals across MOVATI.
This conversation was about leadership, mastery, mentorship, and what it truly takes to build a meaningful, long-term career in fitness.
Mo: Milad, I am so excited to have you here. This podcast is about meaningful conversations with leaders who move people to greatness, and you truly embody that. You have spent decades in this industry, not only leading by example, but continuously finding new ways to move the profession forward.
Milad: Thank you, Mo. It really means a lot to be here. I have so much respect for what you have done for the industry and for the way you create spaces like this where real conversations can happen.
Mo: I want to start at the beginning. What inspired you to pursue a career in fitness, and how has that journey shaped you as a leader?
Milad: My journey started back in 1999 in a small, old gym. I loved training, I loved lifting, but at the time I never imagined this would become a lifelong career. I grew up in a very academic family. Both of my parents were university educators, and education, leadership, and contribution were the standard in our household.
Fitness was not seen as a respected profession back then. People would often ask, when are you going to get a real job? But I believed deeply that fitness could be a real career, one with purpose, longevity, and impact. Once I commit to something, I go all in. I wanted to prove that this profession mattered.
Mo: And you absolutely have. You have helped change the way this industry is perceived.
Milad: Over the years, I trained tens of thousands of hours on the floor. I failed, I learned, I built trust, and I earned recognition. Eventually, I moved into leadership, education, and operations. What drew me to MOVATI was alignment. Their values around people, service excellence, and long-term development matched my own.
Today, I support over 400 coaches and leaders. I call them my kids because their success matters to me deeply. Fitness is close to my heart because it is one of the few careers where you grow professionally while helping people grow as humans.
Mo: That is such an important point. Fitness is not just a job. It is a high-impact profession.
Milad: Exactly. If you are willing to learn, serve, and stay consistent, this industry gives you a purposeful career. You build leadership, communication, discipline, and relationships. And yes, you can make a great living wearing athletic clothes, which my son thinks is pretty cool.
Mo: You recently made a shift in language at MOVATI from personal training to performance coaching. I love this distinction. Why was that important?
Milad: Because our coaches do far more than one-on-one training. They support recovery, habits, nutrition, movement quality, and long-term wellbeing. Calling them performance coaches recognizes the full scope of their impact and allows their careers to expand alongside industry trends.
Mo: Speaking of trends, the industry is evolving quickly. What are some of the biggest shifts you are seeing right now?
Milad: Fitness is becoming more complete. We are seeing a true 360-degree wellness approach. Performance-based training and community challenges are growing. Recovery is no longer a luxury, it is an expectation. Strength training is now understood as essential for longevity across all ages.
Technology and AI are also tools we must learn to work with. They will not replace coaches, but they will amplify great ones. If you learn how to use them, your service quality improves. If you ignore them, you fall behind.
Mo: That is such an empowering way to look at it. Trends are not threats. They are opportunities.
Milad: Exactly. And that is why I always tell coaches to find their niche. Master it. Do not try to be everything to everyone. Once you master your niche, you can evolve it as the industry evolves.
Mo: That advice is gold. Master your niche, but never stop growing.
Milad: Yes. And leadership is not about being the best. It is about developing people who will surpass you. My responsibility as a leader is succession. If I can help someone do my job better than I ever did, then I have succeeded.
Mo: That mindset is exactly what the future of fitness leadership needs.
We also spent time talking about goal setting, and Milad shared a powerful insight. Goals are not just technical. They are emotional. Every goal starts with a why. As coaches and leaders, our role is to understand the emotions driving action, create safe spaces for growth, and build the behaviors that lead to lasting success.
Milad: Outcomes matter, but behaviors matter more. Skills, repetition, support, and mentorship are what turn goals into reality.
Mo: Before we wrapped up, I asked Milad what message he would leave with fitness professionals at every stage of their career.
Milad: Every fitness professional you work with has potential. The moment you step into leadership, it becomes your responsibility to help them find it. Speak to the best version of the person in front of you, not the version they are today. That is how you build an unbreakable culture.
Lead with integrity. Find your niche. Master it. Never stop learning. If you do that, you become unstoppable.
This conversation was a powerful reminder that leadership in fitness starts with self, grows through service, and expands through mentorship. If you are a fitness professional looking to elevate your impact, this episode offers clarity, confidence, and inspiration for what is possible next.
You can listen to the full episode here:

