On this episode of A Mo’ment with Mo, I had the privilege of reconnecting with a long-time industry leader whose impact on Canadian fitness cannot be overstated. I sat down with Deb Singer, a nationally recognized mentor, educator, and Regional Manager with LIVunLtd, for a deeply inspiring conversation about passion, purpose, mentorship, and what it truly means to create Mo’mentum in the fitness industry.
Deb and I have spent decades working side by side in this industry, helping to elevate standards, develop talent, and open doors for future leaders. This conversation felt like both a reunion and a reflection, a chance to pause, look back, and also look forward at what is possible when education, lived experience, and leadership come together.
Mo: Deb, this honestly feels a little selfish for me because we have not had the chance to really sit and talk like this in a long time. Even though we have been in the industry together for decades, shaping and innovating Canadian fitness, it is so special to reconnect in this space.
Deb: Thank you, Mo. It really is incredible to think about how much time has passed. One of my favourite quotes is that the days are long, but the years are short. When you list everything out, it feels like yesterday that it all began, and suddenly here we are, more than 25 years later.
Mo: And you have done so much in those years. I want to take a moment to truly honour your journey. You have played a defining role in shaping fitness talent across Canada. As a Regional Manager with LIVunLtd, you oversee coaching, mentoring, recruitment, hiring, and professional development for fitness professionals nationwide. Your leadership ensures that thousands of Canadians experience high-quality movement experiences every day.
You also bring over 25 years of experience teaching, training, and developing instructors, including two decades as a Master Trainer, and your influential work as a professor at Humber Polytechnic. You are often the first to spot rising stars and create pathways for their careers. And that does not even touch on your background in education, drama, gymnastics, and your most important role, being a mom.
Deb: Hearing it all like that is a bit surreal. It really has been a journey built one opportunity at a time.
Mo: I would love for you to take us back. What first sparked your passion for this work, and how did that path eventually lead you to LIVunLtd?
Deb: If I go way back, it actually started in high school. That was when more fitness-oriented physical education classes were just beginning. I took a class that was entirely group fitness, and I remember thinking, this is amazing. I tucked that idea away and thought, someday I am going to do this.
At the end of university, I got my first certification through the YMCA, and shortly after that, Canfitpro was born. I transitioned my certification and, honestly, I have never let it go. My Canfitpro number still has 1997 in it, which tells you how long I have been around.
When I moved to Toronto, I was working at Sports Clubs of Canada. I told my manager that I wanted a real career in the industry, not just a job. He suggested I take this new training called BodyPump. I did not even know what it was, but I said yes. That moment changed everything.
Mo: I remember that era so clearly. That innovation sparked an entire generation of leaders.
Deb: It really did. I fell in love not just with teaching, but with educating others to teach. That was the light-bulb moment for me. I wanted to raise the bar and help future fitness professionals succeed. Teaching at the college level was always a goal, and I have now been at Humber for ten years.
About three years ago, the opportunity to join LIVunLtd came along. It felt like everything coming together. I had done the frontline work earlier in my career, and now I could mentor, coach, and lead others doing that same work in corporate and community settings.
Mo: That alignment makes so much sense. LIVunLtd is doing incredible work, bringing wellness into workplaces and communities, and creating real career pathways for fitness professionals.
Deb: That is exactly it. We work directly with corporate partners, HR teams, and property managers to deliver health and wellness programs onsite. The professionals I oversee are boots on the ground, helping people move better, feel better, and build habits that carry into everyday life. It is incredibly rewarding.
Mo: One of the things I admire most about your work is how intentional you are about mentorship. You bridge that gap between certification and real-world experience, which is often the hardest part.
Deb: That gap is real. You graduate, you get certified, and then you ask, now what? Being able to bring students into internships, part-time roles, and eventually full-time careers is huge. It gives them confidence and clarity early on.
Mo: For those just starting out, or considering a career in fitness, what advice would you offer?
Deb: This will not surprise you, but I always encourage people to get certified in group fitness through a reputable organization like Canfitpro. Teaching group fitness has shaped every aspect of my career. It opens doors, builds confidence, and sets you apart. Even if you think it is not your end goal, it will give you skills that translate everywhere.
Mo: That is such an important message. Another thing we both deeply believe in is education and ongoing professional development. Why do you feel that matters so much right now?
Deb: Credibility. Certification creates standards of excellence. When someone sees a Canfitpro credential, they know that professional has met a high bar for safety, effectiveness, and service. In an industry where not everything is standardized, that matters. People deserve to be cared for by qualified professionals.
And continuing education should excite you. If learning does not energize you, then you really have to ask if this is the right field. Even after all these years, I still want to know what is new, what the research says, and how I can create better experiences for the people who trust us with their health.
Mo: You work closely with young people every day. What trends are you seeing among students entering the industry?
Deb: Many start with a love of movement. From there, they are drawn to athletic training, functional movement, recovery, mobility, and wellness coaching. They understand that health is not just about pushing harder. It is about balance, recovery, and sustainability.
Mo: That aligns perfectly with what we are seeing across the industry. Passion for movement is still the spark, and from there, the possibilities expand.
Deb: Exactly. And many of these students grew up seeing movement as a lifestyle, not a luxury. That is powerful.
Mo: Before we wrap up, I want to ask one final question. You have mentored so many leaders. What is the biggest lesson you have learned, and what message do you want today’s fitness professionals to hear?
Deb: The biggest lesson is to meet people where they are. My role is not to force people into a box. It is to help them move in whatever way feels right for them. As long as they are safe and supported, that is what matters.
And I always come from this place. It is my privilege to teach, to coach, to mentor. People are busy. They choose to spend their time with us. That is a gift, and it changes everything when you lead from that mindset.
Mo: That is such a powerful reminder. Privilege brings responsibility. Responsibility brings purpose.
This conversation is a beautiful example of what happens when passion, education, and mentorship align. Deb, your dedication to elevating the fitness industry continues to shape not just careers, but lives. You are truly one of the unicorns of our industry, and I am so grateful for the work you do.
If you are a fitness professional, educator, leader, or someone searching for your next Mo’ve, this episode is your reminder that momentum is created through service, learning, and connection.
You can listen to the full episode here:
https://amomentwithmo.mohagan.com/2114715/episodes/18293568-elevating-the-future-of-fitness-a-mo-ment-with-deb-singer
Or watch on YouTube here:
https://www.youtube.com/watch?v=238MpSTKs40
To learn more about LIVunLtd, visit:
https://livunltd.com